Minor in Marketing

The Marketing minor introduces students to how businesses attract customers, generate revenue, and grow profitably. Through hands-on, experiential learning, students develop practical skills in product development, pricing, promotion, sales, market research, and customer strategy—all with a focus on how organizations make money and grow. The minor offers students a focused foundation in marketing that complements a wide range of majors and prepares them to contribute in established companies, growing organizations, or entrepreneurial ventures.