BA in Communication
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Students majoring in communication must complete the 36-credit hour communication core and at least one nine hour communication specialization. A total of 45 credit hours is required for the communication major.
Students majoring in communication must complete the University Core and university Bachelor of Arts requirements, including the completion of a foreign language through the 202 level.
In addition, communication majors must complete the following Communication core and at least one of the required communication specializations.
University Core Requirements | 37 |
General Electives | 38 |
The following communication core courses must be taken:
COMM 101 | Introduction to Mass Communication and Society | 3 |
COMM 201SI | Introduction to Public Speaking | 3 |
Or | ||
MGT 308WS | Business Communications | 3 |
COMM 207WI | Online Newswriting | 3 |
COMM 209 | History of Communication and Theory | 3 |
COMM 215 | Introduction to Public Relations and Advertising | 3 |
COMM 217 | Mobile and Social Media Video | 3 |
MKG 301 | Principles of Marketing | 3 |
COMM 325 | Social Media: Management and Strategy | 3 |
COMM 332WI | Social Media: Writing | 3 |
COMM 401 | Communicating to Diverse Publics | 3 |
COMM 455 | Communication Law and Ethics | 3 |
COMM 390 | International Communication Internship | 1-12 |
Or | ||
COMM 490 | Communication Internship | 3-6 |
Total Credit Hours: | 36 | |
Required Area of Specialization
Students must complete at least one of the following specializations listed below.
Multimedia Content Development
Students must complete at least nine (9) credits from the following course options:
MART 201 | Digital Art | 3 |
ART 205 | Intro to Digital Photography | 4 |
Or | ||
ART 206 | Intro to Film Photography | 4 |
COMM 395 | Communication Practicum | 1-3 |
COMM 397 | Communications Leadership Practicum | 1-3 |
COMM 417 | Advanced Mobile and Social Media Video | 3 |
COMM 452 | Special Topics in Communication | 3 |
Total Credit Hours: | 9 | |
Strategic Communication and Marketing
Students must complete at least nine (9) credits from the following course options:
COMM 302SI | Persuasive Speaking | 3 |
Or | ||
ENGL 302WI | Expository Writing | 3 |
COMM 395 | Communication Practicum | 1-3 |
COMM 397 | Communications Leadership Practicum | 1-3 |
COMM 416 | Social Media: Case Studies | 3 |
COMM 452 | Special Topics in Communication | 3 |
XXX-XXX | Any one course selected from upper-level MKG courses beyond DSIM-307 or MKG-301 | 3 |
Total Credit Hours: | 9 | |
Strategic Social Media
Students must complete at least nine (9) credits from the following course options:
COMM 395 | Communication Practicum | 1-3 |
COMM 397 | Communications Leadership Practicum | 1-3 |
COMM 416 | Social Media: Case Studies | 3 |
COMM 417 | Advanced Mobile and Social Media Video | 3 |
COMM 452 | Special Topics in Communication | 3 |
Total Credit Hours: | 9 | |
Total Credit Hours: | 120 | |
Notes:
Students entering the University with the AA degree must take a foreign language through the 202 level.
Course COMM 201SI can be used by any University student to fulfill the requirement for a speech intensive course.
Students majoring in communication must earn a "C" grade or better in all communication core courses.
A grade of "C" or better must be earned in all prerequisite communication courses before taking a course with the stated prerequisite.
Students are encouraged to develop minors or second majors in other fields including but not limited to English, foreign languages and literature, humanities, philosophy, business, art, sociology, psychology, political science, history or theatre. These secondary areas of study should be chosen in consultation with an academic advisor.
No more than 4 credits of any combination of COMM 395: Communication Practicum and COMM 397: Communication Leadership Practicum may count toward the communication degree requirements.
Students majoring in communication may complete more than one specialization, including the Strategic Social Media track. However, communication majors may not earn the certificate or minor in Strategic Social Media.