BBA in Marketing
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University Core
Core | University Core Requirements | 37 |
Davis College of Business & Technology Core Curriculum
Davis College of Business & Technology | Core Curriculum Requirements | 54 |
Students electing a concentration can choose from:
Digital and Social Media Marketing (9 credits)
DSIM 307 | Introduction to Business Analytics | 3 |
COMM 217 | Mobile and Social Media Video | 3 |
COMM 325 | Social Media: Management and Strategy | 3 |
International Marketing (9 credits)
INB 420 | Global Business | 3 |
MKG 341 | International Marketing | 3 |
Or | ||
INB 341 | International Marketing | 3 |
XXX- XXX | One additional course selected from COMM 401, BUS/MKG/COMM 390 or 490, or IS courses with department chair approval | 3 |
In addition, they must take the following courses:
MKG 336 | Buyer Behavior | 3 |
MKG 331 | Advertising and Social Media Marketing | 3 |
MKG 438 | Marketing Strategy | 3 |
Marketing (no concentration): 3 courses (9 credits)
MKG XXX | One additional MKG course selected from any remaining MKG courses numbered 300 or above | 3 |
MKG XXX | One additional MKG course selected from any remaining MKG courses numbered 300 or above | 3 |
MKG XXX or COMM XXX | One additional MKG courses selected from any remaining MKG courses numbered 300 or above OR COMM 205, 217, 325, 395, or 490 | 3 |
Total Credit Hours: | 9 | |
Electives
General Electives
General Electives | Requirement | 11 |
Total Credit Hours: 120