Bachelor of Business Administration Sport Business
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Business
Undergraduate
Department Title
Program Code
SPBUS.BBA
Program Description
The BBA in Sport Business prepares the student to enter the industry at a variety of levels including community, scholastic, collegiate and professional positions. Opportunities in the Sport Business profession range from marketing, finance and management to sponsorship, public relations or communications. The core business courses provide the basis for students to progress to a collection of Sport Business courses that emphasis the diverse nature of the industry along with requirements to approach the decision-making process using a quantitative approach.